You don't need a weatherman to know which way the wind blows around this outdoor billboard for a New Zealand lingerie store featuring an actual skirt that rises in the air to reveal the scanties being sold underneath. The clever gimmick is just one of many unique advertisements featured on Ads Of The World, a nice collection of some of the the smartest, funniest, and sexiest marketing ploys from all over the globe. Naturally, we were particularly interested in the sexiest and found that the site has plenty of evidence that sex definitely sells. No matter where they come from, these ads all share the same simple strategy: 1) get people to think about sex, then 2) show them your product. Works for us.

· Ads of the World: Base London: Bedroom Thriller, White Night: Chocolate Condoms, Wonderbra: Cleavage, Diesel Skorpion et al. (adsoftheworld.com)

Previously: Million Crystal Body, Vespa: Kama Scooter, Watching the Banned (Super Bowl Commercials), Agent Provocateur: "Tied Up At The Office"